Start with sucess

On the bases of your website targets you will work on an analysis concept with a consultant. This concept ensures key figures that illustrate the optimizing potentials and a high relevancy to your business behavior.

To define the right key figures and reports for the individual situation is a intensive process that can take a lot of time. The formulation of the right questions is already a big advantage for a lot of companies. We certainly know that our customers expect a resource-saving and efficient installation and training of the systems. That´s why the introduction has been produced so compact that you can use it immediately and benefit from the gained knowledge.

Our introduction workshops also provide the first insights in the sector of web analysis where you can deal with the basic behavior of visitors. In this way you learn very quick the use of the application to measure your website targets and the behavior of your website visitors regarding the following dimension :

range of your web offer (traffic, visits)
detention of your visitors ( detention, clicks per visit or sector)
activities of the user (leads, information interests)

In the workshop we define the necessary processes and work on the concrete way to put a question for your successful use of the software in the company. Hereby we also treat the correct implementation of the web bug as well as other parameters. After a little insight in the technical basis we are at your disposal for the effective configuration of the single users of the system. Among other things we will build up a reporting structure with individual reports and matching key figures and statistics for the single stakeholder as well as the build up of the conversions and segmentation filters.

User training ( 1 day )

overview of the evaluation possibilities
segmentation functions
statistics of the company detection
functionality of individual statistics
introduction to the campaign management
eCommerce and lead tracking

Implementation workshop ( 1- 2 days)

website targets / analysis of the information architecture
set up & customizing
identification and configuration of the milestones
definition of individual statistics
joint implementation of the first filters
adjust the email reports and notifications

Technical integration (1-2 days)

configuration of extended web bug parameters
set up of individual sector and site names
automatic download tracking
tracking of external links
transaction tracking (establish contacts)
heat map analysis