Press Overview
24th November '08 -
Quova Provides WiredMinds Customers With Location Intelligence
11th November '08 -
UK Web Analytics market ’s growth predicated £78 million and 12% in 2008
22rd October '08 -
Pironet NDH Supplements Its ECM Portfolio with Web-Analysis Tools from WiredMinds
6th March '08 -
WiredMinds receives Innovation Prize 2008
24th November '08;
Quova Provides WiredMinds Customers With Location Intelligence
IP Geolocation Helps Online Businesses Make Key Marketing Decisions Through a Daily Snapshot of Their Web Visitors
MOUNTAIN VIEW, CA, Nov 24, 2008 (MARKET WIRE via COMTEX) -- Quova, Inc., the leading provider of Internet geolocation data services, today announced that WiredMinds, a provider of software tools that monitor complex multi-server environments, has integrated Quova's GeoPoint IP geolocation data into their Web analytics software application. This provides Web site owners with numerous details about the customers visiting their Web sites, and adds an additional analytical tool to help understand the effectiveness of their online efforts.
Serving customers such as KnowOne AG (Online Dating Community), Reed Publishing Group and OSRAM GmbH from offices in Stuttgart, London and San Francisco, WiredMinds' Web analytic software tracks the behavior of visitors to a Web site from their first click on a banner advertisement to the check-out process. This allows Web owners to analyze things like which products and product types are viewed most frequently, which products are placed in the shopping basket and which are finally purchased.
By adding Quova's IP geolocation data into the WiredMinds application, the location of the Web visitor is identified initiating behaviorial targeting to dynamically serve relevant localized content and advertising to the user.
"Without the IP geolocation technology, our company simply couldn't function. It has become an indispensable part of the running of our business," said Sascha Buhr, CEO, WiredMinds AG. "We track several million clicks a day and any misleading data would spell disaster. We test the authenticity and accuracy of Quova's data on a daily basis and it has yet to let us down."
WiredMinds also leverages Quova's IP geolocation data to detect online transaction fraud, which has been well received by the company's 4,000 financial customers in Germany.
About WiredMinds AG
Since its founding in 1997, WiredMinds has focused exclusively on its core business -- user behavior and availability analysis with respect to Web-based applications, processes and Web sites. The high performance WiredMinds Enterprise Edition analyzes 'classic' online solutions like Web sites, online shops, portals and online gaming sites with extreme accuracy even at high click rates. With its award-winning technology, WiredMinds is one of the leading suppliers of tools for the analysis of Web-based processes when systems such as CRM, SCM or ERP are involved. www.wiredminds.de
About Quova, Inc.
Quova, Inc. identifies in real-time where Web visitors are geographically located. Billions of Web visitors leverage Quova's data each day through the world's top 3 search engines to receive regional content and advertising. Internet retailers, ad networks, broadcasters, banks, and government agencies use the data to geo-target their advertising and Web content, detect card-not-present fraud and identify theft, manage digital content distribution, enhance Web analytics, and more. Quova delivers demographic and network characteristic data down to a city/town area, and is 99.9% accurate at the country level (independent research conducted by Pricewaterhouse Coopers). Quova, Inc. was founded in 2000 and is privately owned. www.quova.com
11th November '08;
UK Web Analytics market ’s growth predicated £78 million and 12% in 2008
Uk web analytics market’s growth will predicated £78 million and 12% by the end of 2008,according to research by E-consultancy.
Total UK revenues, specifically for web analytics vendors, will amount to £40 million in 2008, with the remaining £38 million split between client-side investment on internal staff and money spent on third-party agency and consultancy services.
E-consultancy’s Head of Research Linus Gregoriadis said: “The profile of web analytics continues to grow as it becomes more integral to business decision-making and organisational strategy.
“The credit crunch is putting the spotlight on analytics as organisations work harder to understand where they are getting the best return on investment and where real value is being added.”
According to E-consultancy’s Web Analytics Buyer’s Guide 2008, free analytics tools offered by the likes of Google and Yahoo! are increasing pressure on vendors to provide similar technology at no cost or to add more value to existing analytics solutions.
Gregoriadis added: “Vendors have continued to grow their revenues because many businesses, particularly larger organisations, are using the free tools in addition to paid-for services, rather than as a replacement.
“However, as free tools offered by the likes of Google, Yahoo! and Microsoft become more sophisticated, it will be interesting to see how the established vendors defend their territory.”
Headline market trends
- Credit crunch drives companies to adopt strategic approach to web analytics as organisations become more focused on spending as efficiently as possible.
- Consolidation of industry continues as bigger players acquire to broaden offering - but there are still opportunities for niche players who take a specialised approach.
- Increased sophistication of free tools leads to greater awareness about measurement and tracking, but puts pressure on vendors to offer similar solutions at no cost.
- Privacy continues to be a contentious issue, particularly as new browser types with additional privacy settings create challenges for the web analytics industry.
About this report
This buyer’s guide is aimed at companies who are investigating the market for web analytics providers, with profiles of 22 leading suppliers.
The guide, which has a UK focus, also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.
There is also guidance about pricing models and costs, and a market analysis to build your understanding of this sector. There is also a section on how to find the right supplier, with tips and pitfalls for companies looking for the most suitable supplier.
Which vendors are featured in the buyer’s guide?
Amethon, AT Internet, Coremetrics, DC Storm, eVisit Analyst, Facilitate Digital, Google Analytics, IndexTools (Yahoo!), Intellitracker, iPerceptions, Lynchpin, Marketwave, Nedstat, Nielsen Online, Omniture, RedEye, Site Intelligence, Speed-Trap, Unica, WebAbacus (Foviance), WebTrends and WiredMinds.
22.10.2008; Pironet NDH Supplements Its ECM Portfolio with Web-Analysis Tools from WiredMinds
In the wake of a new partnership with WiredMinds, Pironet NDH is to add the new partner-company’s web-analysis tools to its Enterprise Content Management portfolio. The aim is to provide users of the pirobase CMS solution with the means not only to manage their portals and corporate websites but also to make use of additional web-controlling. They will henceforth be able to use the WiredMinds solutions in the form of add-ons and thus optimize their websites in the light of flexible and comprehensive analyses of visitor behaviour.
Besides the tools for analysing and optimizing websites, the WiredMinds software also offers a wide range of further options for the evaluation of online activity. Campaigns, newsletters, e-commerce and affiliated activities can all be subjected to comprehensive tracking, making it possible to determine the corresponding Return on Investment in real-time. For Pironet NDH customers, this software is accordingly a worthwhile supplement to the existing pirobase CMS software.
The WiredMinds web analysis is the first of its kind in Germany to have been examined by the TÜV SÜD Informatik und Consulting Services GmbH with regard to conformity with European and German data-protection regulations and declared suitable for use. This means that it can be implemented by companies on an unrestricted basis.
"The increasing level of competition on a global level makes it all the more important for companies to make their web presence as efficient as possible,” says Sascha Buhr, Chairman of WiredMinds AG, "whereby effective monitoring means a whole lot more than the simple recording of clicks and visitor numbers. Are the topics about which visitors wish to inform themselves via the company website quick and easy to find? Can the desired product be located in the web-shop? These are key questions for companies looking to build up an online profile. We are delighted to have sealed this partnership with Pironet NDH, one of the leading Enterprise Content Management vendors; together we can offer a holistic ECM portfolio.”
"pirobase CMS is a highly integrative ECM solution whose extreme flexibility makes it particularly suitable for large companies,” explains Oliver Majuntke, Channel Manager at Pironet NDH, "but we also place great importance on providing our customers with the best possible means of transparency and control, above and beyond the simple realization of their website; this naturally includes analytical tools for web optimization. With WiredMinds on board we can achieve this goal. Our customers will benefit from the fact that they can recognize - and react to - the requirements of visitors to their website in real-time.”
Thursday, 6th March '08, 1:00pm.
Hanover – Stuttgart; WiredMinds receives Innovation Prize 2008.
Today at CeBIT WiredMinds AG received the Innovation Prize 2008 for best CRM solution in its class.
WiredMinds submitted the "Instant Lead Generator" for the prize and was selected to win first place in its class from among 1,600 other solutions. WiredMind‘s Instant Lead Generator was hailed as the most innovative solution in the Customer Relationship Management (CRM) category. The prize-winning Instant Lead Generator is a module based upon WiredMinds' Enterprise Edition Web-analytics solution, which enables businesses to track visistors to their Website and to analyse their bahaviour in real-time. Business users that visit a website tracked by WiredMinds technology are recognised by the Instant Lead Generator and details of the user's session (pages viewed, specific points of interest) can be emailed automatically to the relevant sales-person, or sent directly to an in-house CRM system such as Salesforce.com.
In addition to information about the customers' visit the Instant Lead Generator provides valuable data on the turnover, size, number of employees and industry sector of the business visitor, as well as the names, phone numbers and contact details of the directors within that business. This information can be used to target the relevant person with product offers, further information, or even better, a personal phone call to discuss the potential customer's requirements and interest in visiting the Website.
The Instant Lead Generator uses business data provided by the Schober Information Group, a leading European provider of company data, business intelligence and database solutions. Using WiredMinds provides the user with access to Schober's current database of company data, and therefore provide access to information about enterprises that did not even visit a Website tracked by WiredMinds! The WiredMinds Instant Lead Generator searches Schober's database in real-time so the resulting data is always up-to-date and accurate. Changes of address or new contacts are flagged immediately and delivered as updates to the Schober system. Database cleaning and management is therefore a thing of the past... all you need now is the Instant Lead Generator.
In addition to this prestigious accolade, WiredMinds' solution was recently recognised by the TUEV South (Germany security auditor) as the only product of its kind that conforms to German Federal Laws of Data Protection.
Sascha Buhr, CEO of WiredMinds AG explains; "Contacting enterprises that have already demonstrated a specific interested in certain products and services on a Website provides our customers with a substantially higher potential for successfully pitching and winning new clients. The Instant Lead Generator gives our customers the ability to approach customers that are already "warm" to the company's products and services, radically increasing conversion rates for sales and marketing campaigns". The Instant Lead Generator creates a wealth of sales and marketing opportunities, reducing costs and increasing conversions, thanks to pre-qualified, accurate data on companies that really do want to hear what you have to say.
The WiredMinds Instant Lead Generator is offered as an ASP solution (hosted and managed by WiredMinds) so no software installation is required. Customers simply add a short snippet of code to Web pages in order to collect the desired visitor data. Sascha Buhr elaborates: "A visitor's data can be captured and used by a sales agent within just a few minutes. With data available immediately nothing can stand in the way of new business – no more cold calling, wasted communication and diminishing morale. Your sales team can really be selling all day, every day."
WiredMinds AG was founded in 1996, and in 2002 established itself as a software and systems provider for "Web Process Intelligence" and has since concentrated on the analysis of visitor behavior for Web-based applications, Websites and portals.
WiredMinds' portfolio of products is today sold primarily as a range of Web-based solutions. In Germany alone more than 4,000 customers use these solutions to track, analyse and improve their Web presence and streamline their online applications.
WiredMinds AG Autenbachstr. 9 - 73035 Goeppingen - Germany address Stuttgart: Immenhofer road 21 - 70180 Stuttgart Fon +49 (711) 585331-0 fax +49 (711) 585331-11
WiredMinds UK contact - Matt Ball: +44 (0)20 7461 0119